Hi folks! Here's everything you might want to know about the Team Profiles we create here at Before You Apply. Why spill our guts? Frankly, we can't stand it when companies hide information behind salespeople—so we're going to treat you like we'd like to be treated.
What it is:
We make landing pages that attract senior-level candidates, mostly engineers and salespeople. We call these pages “Team Profiles” and they live on beforeyouapply.com.
If you hire us, we’ll build your page around video interviews with your team members that we’ll cut into short clips. We’ll keep everything candid. The point is to build trust with candidates by giving them inside information they can't find anywhere else.
Use case & ROI:
Instructions: Have your recruiters include a link to your Team Profile in their outbound emails and messages. Recruiters usually see a 2–3X better response rate from passive candidates. For some roles this doubles the candidate pool.
There’s not a common name for this metric but, in plain language, it’s “response rate to outbound emails to passive candidates.”
A team profile costs $5K. This is a project rate; we charge you once and you pay up-front. This is not a subscription and we’re not going to lock you into anything.
Our price covers the creation of, at a minimum, one team profile, plus hands-on training and creative support to make sure the profile stays fresh for at least one year.
For tiny companies that are able to move quickly, we might charge less. For companies with finance and legal teams that insist on custom terms and payment workflows, we charge more.
The majority of our customers buy more stuff from us after the first project.
Last note: By default, we’ll collaborate with your team using Slack, Zoom, and Google Docs, and make use of our recommended production workflow. If you can’t use these tools or your org runs on the slow side, our project management costs will go up and we’ll pass them on to you. If this might be you, let’s cover this base on our intro call.
About you, our buyer:
Our buyer is typically a head of talent, founder, function leader (head or engineering or sales), or recruiter. Most of our buyers are referred to us by peers at other companies. Some people also find us because one of our customers tried to poach them using a Team Profile. These people don’t take the bait—but then come to us to get a Team Profile for their company. We have a good laugh when this happens.
How long do I have to wait till it’s done?
How much time do you need from us?
- Liaison (you?) who works with us: 2 hours.
- Team members we interview for the profile: 60 minutes per person.
- Sometimes other folks like having visibility, like PR or Marketing. This one is up to you.
If you’re curious, on our end we’ll spend ~60 hours bringing your Team Profile to life. This is mostly video editing and copywriting.
Who owns the content? Can we use it on social?
What other metrics is this going to move?
- Foster a partnership mentality between recruiting and the teams they support, especially engineering.
- Support retention efforts by celebrating the values that draw in candidates and the hard work and success of current team members.
- Build alignment around talent initiatives and set expectations for cross function involvement in recruiting.