We provide job seekers with truthful, up-to-date information about companies that are hiring.
About BYA
Job seekers come to BYA because they trust our research team and the processes we use to gather and verify information. We currently keep tabs on dozens of tech companies. Our vision is to become Wikipedia for job seekers.
Partnerships
We partner with founders and team leaders who treat others as they like to be treated. People bullshit you every day. We help you not do that to the engineers, salespeople, and other professionals who are quietly considering working at your company. Partner with us, and we’ll provide them with truthful and up-to-date information to help them decide whether to apply. No fluff, no gloss; just the information you’d want if you were evaluating an opportunity.
A humble warning and request
By collaborating with you, we will give our readers a rare window into your company. Our readers tell us we are an invaluable resource, and we hope to extend their trust to you. Yet we operate in an ethical gray area: When you pay us money, you gain an inescapable edge over our research team. This tension is fine. It’s the bargain we all accept. But if your company, or you yourself, have an aversion to transparency, we kindly ask that you not pursue working with us.
Packages
You’re paying for landing pages. Recruiters use them in outbound messages to candidates. Response rates typically jump 2–3X.
This is not software. We make everything by hand.
For founders and team leaders Small teams or companies
We’ll partner with you to provide job seekers with truthful, up-to-date information about your small company, or your team within a larger company.
$12K per year
Schedule a call
Question? Text (805) 478-3709
Our team will make and maintain pages for:
- Company landing page
- 1 team, sub-team, or program landing page landing page
- 2 job description landing pages
- Quarterly check-in call to verify information and update pages
BYA team members who you’ll collaborate with
- Project manager
- Research lead
- Research assistant
- Proofreader
For founders and team leaders Growing teams or companies
We’ll partner with you to provide job seekers with truthful, up-to-date information about the function (or company) you lead, its sub-teams, and key roles.
$28K per year
Schedule a call
Question? Text (805) 478-3709
Our team will make and maintain pages for:
- Company landing page
- 3 team, sub-team, or program landing pages
- 6 job description landing pages
- Quarterly check-in call to verify information and update pages
BYA team members who you’ll collaborate with
- Project manager
- Research lead
- Research assistant
- Proofreader
For People and Recruiting leaders Companies with diverse needs
We’ll partner with you to provide job seekers with truthful, up-to-date information about multiple teams, programs, key people, and job openings across your entire company.
Scoped and billed quarterly. Plan on $30K+ per quarter.
Schedule a call
Question? Text (805) 478-3709
Our team will make and maintain dozens landing pages for jobs, teams, and programs across your company.
- Dedicated account manager
- Quarterly strategic planning
- Need to hit pause for a quarter? We’ll hold your spot for $5K. Restart the following quarter with the same BYA collaborators.
BYA team members who you’ll collaborate with
- Project manager
- Research lead
- Research assistant
- Subject matter experts with experience in your industry
- Proofreader
FAQs
ROI and use cases. Tell me now.
Instructions: Have your recruiters include a link to your landing pages in their outbound emails and messages. We have the most data for team pages. Recruiters usually see a 2–3X better response rate from passive candidates. For some roles that are very difficult to hire for, this can double the candidate pool. There’s not a common name for this metric but, in plain language, it’s “Response rate to outbound emails to passive candidates.”
Get passive candidates to reply to your emails.
- You have high standards, and so do experienced candidates. We'll give them the information they've long wanted; you'll get a sublimely higher response rate.
Help underrepresented candidates feel welcome.
- For most outsiders, your company is an enigma. That's extra true for candidates from underrepresented groups. We'll show them they have a home on your team.
You can use the content we create anywhere, for free.
- Seriously. We're not here to nickel and dime you. Our contract says you can use the content we create together for whatever you want, forever, without asking us.
How long do I have to wait till it’s done?
We move fast, typically two weeks from start to finish. What can go wrong? Far and away, the biggest factor for turn-around time is your ability to get calls scheduled with us. Also, over-customization and drawn-out timelines (at your request) will make this less-great for everyone. We ask you to trust our process, which we’ve refined from doing this 90+ times.
How much time do you need from us?
Again, team profiles are built on original content and interviews with your team members. Here's what we’ll need from folks on your side.
- Liaison (you?) who works with us: 2 hours.
- Team members we interview for the profile: 60 minutes per person.
- Sometimes other folks like having visibility, like PR or Marketing. This one is up to you.
If you’re curious, on our end we’ll spend ~60 hours bringing your Team Profile to life. This is mostly video editing and copywriting.
How does collaboration work, practically speaking?
By default, we’ll collaborate with your team using Slack, Zoom, and Google Docs, and make use of our recommended production workflow. If you can’t use these tools or your org runs on the slow side, our project management costs will go up and we’ll pass them on to you. If this might be you, let’s cover this base on our intro call.
What’s my case to my CFO?
Why pay us money to create video profiles of teams at your company? Here's our case based on our work with 100+ venture-backed companies in the Bay Area.
Decrease the cost of sourcing by increasing candidate response rates 2–3X.
- When recruiters use Team Profiles to cold emails to passive candidates, recruiters start more conversations faster—and candidates show up to interviews informed and excited.
Decrease spend on agency recruiting by increasing the efficiency of your in-house talent team.
- Recruiters spend less time answering basic questions on screening calls. Your recruiters may either, 1) get off the phone faster, or 2) deepen the conversation with the candidate to confirm alignment and fast-track the full interview process.
Increase employee retention by setting clear expectations with candidates before they accept your offer.
- Team Profiles help set realistic expectations with candidates about your company. Our clients report higher retention of people who consumed Team Profiles and other employer branding content before they joined the company.
Who owns the content? Can we use it on social?
You'll own the copyright to all content, so you can use it anywhere you like—social, careers page, whatever—without paying us any fees, ever. Notably, this is awesome (in our humble opinion), as other services in our space charge you an arm and a leg to license "their" content outside of "their" platform.
What other metrics is this going to move?
We're targeting a wide range of outcomes. The most concrete are recruiting KPIs: outbound response rates, quality of inbound applicants, and number of team member referrals. But Before You Apply is about more than metrics. We also see it as our role to
- Foster a partnership mentality between recruiting and the teams they support, especially engineering.
- Support retention efforts by celebrating the values that draw in candidates and the hard work and success of current team members.
- Build alignment around talent initiatives and set expectations for cross function involvement in recruiting.
Why wouldn’t I just do this myself?
We save you time. Our creative team has deep expertise in candidate marketing and will spend 40–50 hours bringing your profile to life. We aim to limit your commitment to 2 hours (for you, our champion) and 1 hour for each person we interview, so 5 hours total.
Can we create a profile focused on company culture instead of one of our teams?
The short answer: no. We’ve done extensive research with candidates, especially senior engineers and salespeople, to find out what they want to know before they apply for jobs. It’s clear that candidates care most about hearing from “the people I’ll sit next to.” That means focusing on one team. Everything about BYA is created with the candidate in mind. So, for now, we don’t compromise here.
Can we customize the interview questions?
Generally speaking, no. The questions are standardized to support candidates who like to compare multiple teams/companies. That being said, we will spend a working session together at the front-end of the project crafting and curating the interview questions. And we’re happy to discuss adding a few bonus questions. All to say, you will have a lot of input in this area. Caveat: we may lightly edit your suggestions for tone of voice.
Who usually buys from BYA?
Our buyer is typically a founder, function leader (head or engineering or sales), Head of People/Talent, or individual recruiter. Many of our buyers are referred to us by peers at other companies. Some people also find us because one of our customers tried to poach them using a Team Profile. These people don’t take the bait—but then come to us to get a Team Profile for their company. We have a good laugh when this happens.
We don’t have $12K. You got anything cheaper?
Ping us and we’ll ruthlessly evaluate your company’s presence online and publish a public report to our large readership. Most companies we work with start with this process. As uncomfortable as it might be, it’s the only way to know what needs to be improved. Email nate@beforeyouapply.com.
