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Demand Generation @ Refine Labs

Demand Generation @ Refine Labs

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Demand Generation @ Refine Labs

A demand accelerator for B2B SaaS companies

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Liz Spektor

Director of Demand Generation

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Darren Perucci

Director of Demand Generation

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Silvia Valencia

Director of Demand Generation

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Liz

Are there red flags you keep an eye out for when you interview candidates?What will new hires experience in their first 30 days?What is the best advice you have been given at your company?What’s the most valid criticism the company has received?What’s the biggest misconception people have about Refine Labs?

Darren

How has your perception of the company changed since you joined?How does the team recognize good work?How do you pay compared to industry standards?Does the company represent a thesis about how the world is changing?How transparent is the leadership team about the company's financial health?

Silvia

How should candidates prepare for interviews?What problems are you solving fixed?What have you learned since joining the team, and how have you grown?What does the average day look like for someone in this role?Why is this the right time?

At Refine Labs, we’re writing the new Demand Marketing playbook. We help B2B SaaS companies achieve their revenue goals by increasing marketing’s contribution to the qualified pipeline and lowering customer acquisition costs. As a member of our team, you’ll work directly with our clients — VPs and CMOs at growth-stage companies, and their Content, Creative, and Product Marketing teams — to set strategy and guide execution. Your work will be an instrumental component of our Demand Acceleration Framework — a unique go-to-market strategy designed to accelerate business growth for our clients. Future marketing leaders will grow here. We are on a mission to create a company culture and working environment that attracts, retains and develops top talent. Those who join us on this journey will undergo a personal and professional transformation and contribute to changing the landscape of how companies choose to grow sustainably.

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Team member Q&A.

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Liz Spektor Director of Demand Generation

Are there red flags you keep an eye out for when you interview candidates?

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What will new hires experience in their first 30 days?

Share this video

What is the best advice you have been given at your company?

Share this video

What’s the most valid criticism the company has received?

Share this video

What’s the biggest misconception people have about Refine Labs?

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Darren Perucci Director of Demand Generation

How has your perception of the company changed since you joined?

Share this video

How does the team recognize good work?

Share this video

How do you pay compared to industry standards?

Share this video

Does the company represent a thesis about how the world is changing?

Share this video

How transparent is the leadership team about the company's financial health?

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Silvia Valencia Director of Demand Generation

How should candidates prepare for interviews?

Share this video

What problems are you solving fixed?

Share this video

What have you learned since joining the team, and how have you grown?

Share this video

What does the average day look like for someone in this role?

Share this video

Why is this the right time?

Share this video

Discover More

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Hiring

A few roles we'd love to fill ASAP

View job openings →
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Kim Schell Talent Advisor

Contact me with any questions you may have about joining our demand team!

Email Me • LinkedIn

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Rebecca Hart Talent Advisor

Contact me with any questions you may have about joining our creative team!

Email Me • LinkedIn

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Useful links

  1. Learn about who we are and what we do by visiting the Refine Labs channel on Youtube.
  2. Join the best B2B SaaS demand marketing firm in the world.
  3. Learn more about our amazing culture.
  4. Get to know our CEO, Chris Walker, on LinkedIn.
  5. Listen to our company podcasts, State of Demand Gen podcast, Stacking Growth podcast, and the Talent Destination podcast.
  6. Check out what we look for in a Director of Demand Gen by watching this video
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Team size & roles

  • 20+ Demand Gen Marketers
  • 25+ Performance Marketers
  • 30+ Creative Team Members
Meet the team →
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Collaboration Practices

  • Individualized success plans
  • Monthly team meetings and happy hours
  • Weekly Director of Demand Gen brain shares
  • Monthly professional learning series
  • Monthly OKR and company financial review
  • Monthly DEI update
  • Formal feedback every 90 days
  • Quarterly employee engagement surveys
  • Weekly pulse surveys
  • Quarterly virtual team events
  • Bi-annual in-person offsite retreat
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Hours & location

  • Work from anywhere
  • 100% remote
  • Flexible work hours
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Tools we use

  • HubSpot
  • Salesforce
  • Metadata
  • SEMrush
  • Google’s Keyword Planner
  • Google Sheets
  • Google Data Studio
  • Funnel.io
  • Google Ads
  • Microsoft Ads
  • Facebook Ads
  • LinkedIn Ads
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • Capterra
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Company-level stats

  • CEO is a founder
  • Self-funded
  • B2B
  • Unable to sponsor work visa
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